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Charli xcx on the Year of the ‘Brat,’ Advice From Ariana Grande and Pivoting to Acting: ‘I’m at This Crossroad’
Charli xcx, Variety's Hitmaker of the Year, ruled 2024 with virality, vulnerability and hot beats, thanks to the cultural phenomenon that was 'Brat.'
The “Brat” experience is an unusual combination of a loosely defined concept album and a virtuoso social-media marketing campaign, which could be anathema to some old-school music purists but is actually a huge expansion of the artist’s palette. For more than a decade, Charli XCX been one of the most innovative and influential singer-songwriter-producers in pop music, pushing the genre further to the left, fusing her melodic instincts with the boundary-pushing production techniques she hears in clubs and from her collaborators; she’s a patron saint of the subgenre called hyper-pop (usually with an eye-roll). The following year, things got even bigger: “Fancy,” Charli’s collaboration with Iggy Azalea, topped the Billboard Hot 100 for seven weeks in the spring, and her own song, “Boom Clap” (still her biggest U.S. solo single), peaked at No.
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