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Charli XCX Cozies Up in Leopard Print for H&M’s A/W 2024 Campaign: Shop the Collection


Charli XCX stars in H&M’s A/W 2024 campaign alongside Arca, Lila Moss, Ajus Samuel, Loli Bahia and more. Here's how to shop the collection.

Featured in the campaign are Charli XCX, Arca, Lila Moss, Ajus Samuel, Loli Bahia, Wali Deutsch, Okay Kaya, Bibi Breslin, Alewya, Sage Elsesser, Sega Bodega and Lux Gillespie. In celebration of the A/W 24 collection, H&M will host a party in London featuring a special performance by Charli XCX and DJ sets by Jamie XX and Sherelle. In the meantime, shoppers can enjoy the H&M Studio Pre-Fall Capsule of stylish denim jeans and skirts, knitwear, tops and other staples for fall.

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