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Charli XCX Channeled ‘Desire, Chaos, and Destruction’ in ‘Brat’ Mission Statement

Charli XCX shares 'Brat' album rollout vision board from summer 2023 outlining marketing and album cover plans on her private Instagram account.

When artists like Ariana Grande, Dua Lipa, and Taylor Swift also revealed album covers that did not prominently feature their images, Charli ditched her “no comment” to elevate the conversation. It will be heavily text based, either font on a plain background or some kind of painting on a wall or disregarded object.” In October, the artist told Apple Music’s Zane Lowe that she went with the minimalist design to save money because she thought the album wouldn’t appeal to many people. “I will play unfinished demos for the first time and have other collaborators who are working on the album DJ too,” she wrote, referencing future appearances from A.G. Cook, George Daniel, and more.

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