Get the latest gossip
Charli XCX & Martha Stewart Support Matthew McConaughey’s Super Bowl Conspiracy in Uber Eats Ad: Watch
Charli XCX and Martha Stewart star in Uber Eats' Super Bowl ad alongside Matthew McConaughy. Watch the commercial.
Matthew McConaughey has a conspiracy theory about football that dates back hundreds of years — and he’s recruiting Charli XCX, Martha Stewart and more stars to convince people it’s true in a hilarious Super Bowl commercial for Uber Eats. Premiering Tuesday (Feb. 4), the 90-second spot — which will air during the Kansas City Chiefs vs. Philadelphia Eagles game on Sunday (Feb. 9) — opens with the Interstellar star telling viewers, “From the very beginning, football has been a conspiracy to make us hungry.” He then defends his thesis by starring in flashbacks to important moments in his version of football history, including the inception of the “pigskin” nickname — to “make people crave bacon,” as McConaughey and costar Kevin Bacon explain to a group of players in the 1800s — and the decision to name the Green Bay Packers after meatpackers, while their fans are called “cheeseheads.” At one point, Hot Ones host Sean Evans makes a fitting cameo as he and the How to Lose a Guy in 10 Days actor decide on the Buffalo Bills’ team name over a plate of Buffalo wings.
Or read this on Billboard
