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Channel 4 Strategy Boss Exiting After Five Years


Khalid Hayat, the Channel 4 Director of Strategy & Consumer Insight, is leaving after five years as Alex Mahon gets set to exit.

During his tenure, Hayat, who used to work for ITV, has been part of a nations and regions relocation, successful battle to avoid privatization, digital strategy and a Fast Forward plan. He told Deadline it had “been a privilege to do my bit to contribute to Channel 4’s digital transformation over recent years,” as he flagged successes like a “refresh of strategic direction through Future4 and Fast Forward, navigating the complexities of the privatisation debate and securing a new licence that positions Channel 4 confidently for the next decade.” Changes include Film4’s Farhana Bhula and Director of Equity and Inclusion Marcia Williams reporting to Chief Commercial Affairs Officer Martin Baker, Chief Commercial Officer Rak Patel taking responsibility for 4Ventures and nations and regions boss Sinead Rocks taking on policy and public affairs.

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