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Channel 4 Content Chief Says Ad Market “Wheezing Back Into Life” After Grueling Slump — Edinburgh
Channel 4 wants the UK television industry to know: the dark days of the ad market slump are over.
But as the sun comes up on the 2024 Edinburgh TV Festival, Channel 4’s chief content officer Ian Katz is attempting to reassure the industry that better days lie ahead. This noise has dialed down recently and Katz pointed to bright spots in the schedule, including The Piano(“one of the nation’s best-loved shows”) and a “sparkling” election night, co-hosted by Emily Maitlis. During the dinner, Katz showcased a number of upcoming shows, including a preview of Ben Wheatley ‘s zombie series Generation Z, starring Downton Abbey’s Sue Johnston, who was in the room.
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