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Chanel brings Hollywood and seaside chic to Paris fashion week
Penélope Cruz and Brad Pitt star in a remake of a French classic as designer Virginie Viard turns the catwalk into a coastal boardwalk
It is a fantasy driven by hard-sell marketing – Pitt is famously reported to have said, of his $7m contract with Chanel No5, that “it’s the right moment and it’s a classic brand and I have six kids to put through college” – but a potent one nonetheless. On the boardwalk outside, women were still promenading in corseted parade dresses, but Chanel sold soft pyjama-style trousers and long cardigans belted to keep their silhouette on windy beach walks. Her blouses were styled on the wide-collared tunics of sailors, with a black ribbon bow added as a flourish while the jockey’s saddlecloths she saw at Deauville racecourse inspired the quilted seams of her handbags.
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