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Celebrity Big Brother star Levi Roots profile – Dragons’ Den appearance, his real name and ‘net worth’


Celebrity Big Brother star Levi Roots - presenter and Dragons' Den entrepreneur - is probably best known for his Reggae Reggae sauce.

In one of the most memorable pitches in Dragons’ Den history, Levi won over Peter Jones and Richard Farleigh, obtaining £50,000 funding for a 40% stake in his business. Since then, the Levi Roots product range has extended beyond table sauces into drinks like Tropical Punch, snacks, patties, and even ice cream. He’s previously shared snaps of his brood on social media, including the heartwarming family photo below that have his son Daniel and grandchildren London and River among the gathering shown.

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