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Celebrity 'best friends' are the latest Hollywood publicity strategy - but how can you tell the real friendships from the fake ones?

PR expert Jon Harris , 56, from Chicago, Illinois, revealed how you can tell if a celebrity friendship is fake or genuine, as he revealed PR duos have been used to boost stars' images for decades.

'Look at acts such as Dean Martin and Jerry Lewis, Abbott and Costello, Bob Hope and Bing Crosby, Lucille Ball and Desi Arnaz, and Eddie Van Halen and David Lee Roth. Similarly, drama recently plagued the press tour for the new movie It Ends With Us, after fans began to notice that costars Blake and Justin Baldoni seemed to be avoiding each other in the weeks leading up to the release. Eric Schiffer, a 'leading international expert in reputation, brand and political strategy,' from Los Angeles, California, agreed that while PR friendships could bring 'dazzling benefits' like 'more press opportunities' and 'exposure to new fanbases,' it can also lead to 'catastrophic pitfalls.'

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