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Cedars Art CEO Sadek Sabbah on Launching New Shows at Mipcom Amid Lebanon Bombings: ‘What’s Happening Has Really Crushed Our Hearts’ (EXCLUSIVE)
Sadek Sabbah, head of Middle East powerhouse Cedars Art, talks producing in Lebanon despite bombings and unveiling his new shows at Mipcom.
Sadek Sabbah — who is CEO of the prominent Middle East and North Africa (MENA) region TV and film company that also has offices in Cairo, Casablanca and Dubai — is at Mipcom with a rich slate. We’ve worked hard with the partners, with Ay Yapim [among top Turkish TV companies that export shows globally] to identify and transpose the key elements of “Al-Hayba.” It took us more than 10 months of talking and paying visits to each other and looking at the scripts, finding weaknesses and strengths. This is something very important for our group that is – I don’t want to say celebrating due to the chaos that is happening in Lebanon and Palestine – but I will say marking its 70-year anniversary.
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