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CBS, Warner Sports Chiefs Sound Cautious Note on March Madness Expansion
The top executives of CBS Sports and TNT Sports offered tempered support for the idea of expanding the NCAA's popular March Madness tournament
In an interview with CBS Sports in late February, Dan Gavitt, the NCAA’s senior vice president of basketball, cautioned that while committees were studying the prospect of expanding the event, “this is definitely not a fait accompli. As more one-time TV viewers convert to use of streaming services, they are increasingly watching programs at moments of their own choosing, making a big crowd harder to snare — and the economics of the media business more difficult to maintain. That would require additional shifts in programming schedules, production crews and on-air sports teams — and some sort of guarantee that advertisers believed earlier rounds of play were worth supporting.
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