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CBS’ Amy Reisenbach On New Long-Term Development Strategy: “Pilot Season Is Probably Dead For Us”
CBS Entertainment President Amy Reisenbach discusses new development strategy and future of pilot season.
As Reisenbach revealed in a Q&A with Deadline in January, CBS has shifted to a long-term development strategy of making series pickup decisions well in advance to allow for better planning and longer marketing runway. I think a lot of us who work in broadcast were stuck in that legacy structure of, we will do 17-20 pilots every year, we will follow that normal schedule.” CBS now regularly employs writers rooms and straight-to-series orders, especially on the drama side, having done that by necessity during the pandemic.
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