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CBS’ ‘Ghosts’ Meets Movie ‘Ghost’ In Super Bowl Promo, ‘Fire Country’ Does Halftime Pep Talk – Watch
CBS comedy Ghosts and drama Fire Country, are getting special promos created specifically for the Big Game.
CBS will be using the Super Bowl on Sunday to promote its entire lineup of returning series which will roll out during the premiere week that will follow the sporting event. “Both are really high performing shows, and we think there is still a lot of opportunity to grow the audience for both,” Mike Benson, CBS’ President and Chief Marketing Officer, said about the choice of Ghosts and Fire Country for custom Super Bowl spots. Ghosts and Fire Country both ranked as the most watched new series of the seasons they premiered in, 2021-22 and 2022-23, respectively, and have remained strong ratings performers for the network.
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