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CBS Unveils New Comedy Campaign, Adding a ‘Chuckle’ to the Eye and Poking Some Fun at Its Tiffany Heritage (EXCLUSIVE)
Timed to the fall launch of its four comedies, the Eye network has introduced the new campaign “You’re Laughing at CBS.”
The “You’re Laughing at CBS” tagline will focus on returning hits “ Ghosts ” and “ The Neighborhood,” as well as new “Young Sheldon” spinoff “Georgie & Mandy’s First Marriage” and freshman Damon Wayans/Damon Wayans Jr. laffer “Poppa’s House.” The “You’re Laughing at CBS” branding will also be shared in on-air and social spots, featuring content from the Eye network’s comedy casts. Right now, the branding is focused on the four shows, but Benson said it could eventually expand to late night and to hour-longs with comedic bents like “Elsbeth.”
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