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CBS To Drop Promos For ‘Poppa’s House’ During March Madness: “Long Lead Marketing!” Quips Damon Wayans
CBS To Drop Promos For 'Poppa's House' During March Madness: "Long Lead Marketing!" Quips Damon Wayans
Unlike last year’s spots touting the new Justin Hartley drama, however, the newest one acknowledges how early it is to be talking up the new sitcom. “We do have a sense of humor at CBS, so allowing our talent to acknowledge what the audience is seeing, is something we feel good about,” President and Chief Marketing Office Mike Benson tells Deadline. Poppa’s House features Damon Wayans as a legendary talk radio host and happily divorced “poppa” who has his point of view challenged at work when a new female co-host is hired, and at home where he finds himself still parenting his adult son (Wayans Jr.), a brilliant dreamer who is trying to pursue his passion while being a responsible father and husband.
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