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CBS Teams With NuTime Media to Sell Ads for New Soap Opera ‘The Gates’
CBS will expand a partnership it has with NuTime to sell national ads for the soon to debut soap opera "The Gates:"
The Paramount Global-backed network will work with NuTime Media, a Black-owned sales rep to sell national ad opportunities in “ The Gates,” a new soap opera aimed primarily at Black audiences. “A daytime drama of this kind has not been on broadcast television in over 35 years, and we are certain it will fill that void and have positive appeal with African American audiences.” Michele Val Jean, who has written more than 2,000 episodes of daytime dramas and worked on “The Bold & the Beautiful” and “General Hospital,” will serve as creator, writer and showrunner.
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