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CBS Production Deal With Netflix For NFL Games Isn’t Aiding A Rival, Sports Chief David Berson Says; Instead, It’s “Welcome To The Party!”
CBS Sports CEO David Berson says producing NFL games for Netflix isn't aiding the enemy and will bring a host of financial and strategic benefits.
Berson, who rose to the top role at CBS Sports last April after the retirement of his longtime boss, Sean McManus, noted that the company has long provided production services for others. Netflix announced its NFL doubleheader last May, signaling a bold entry into major live sports rights, and word followed last week that CBS had been tapped to handle production. The same was true of Amazon, however, when it simulcast Thursday Night Football games on Prime Video as broadcast networks aired them on linear TV.
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