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CBS Marketing Boss Explains How He Promoted ‘Matlock’ Without Giving Away What It’s Really About
Following the CBS reboot's premiere, chief marketing officer Mike Benson discussed the twist behind 'Matlock'.
CBS chief marketing officer Mike Benson recently explained why the Kathy Bates-led reboot of the 1986-’95 legal drama ventures so far away from its source material, following the show’s debut and surprise twist last month. The original series starred Andy Griffith as criminal defense lawyer Ben Matlock, who’s known for his southern charm and unbeatable knack for closing a case. Claiming to be a struggling single grandmother, she’s actually a wealthy woman seeking to expose whichever partner contributed to the opioid death of her late daughter.
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