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CBS Gets 7 Minutes of Super Bowl Time to Spotlight New TV Season, Paramount Streamers

CBS intends to use seven minutes of Super Bowl promo time to spur viewers to watch all the shows in its new TV season.

The CBS marketing chief will use promo time allotted to Paramount Global during the Super Bowl to turbocharge a broad array of campaigns he has set in motion in the past few months aimed at getting viewers excited about one of the most unorthodox TV seasons in history. CBS will use the Super Bowl to tout not just the new drama “ Tracker,” which gets its debut right after the end of the game, but also “Ghosts,” “Fire Country,” “So Help Me Todd” and “Young Sheldon.” Some of that promo time will also be allocated to the free video-on-demand outlet Pluto as well as Paramount+, all part of parent company Paramount Global. “The exclusive airing of Super Bowl LVIII this Sunday will be a bright spot for the company at a time when Paramount Global remains under pressure due to its transition to and competition in streaming from its declining linear operations,” says Neil Begley, a media analyst and senior vice president at Moody’s, in a note.

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