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CBeebies at the Baftas? Awards aim to revive magic of kids’ TV


Categories will boost visibility of shows in a new, fractured media landscape

Photograph: BBC/Ragdoll“Children’s programme-making has been going through difficult times,” said Andrew Miller, chair of the Young Bafta Advisory Group, “but we want to recognise what I think is a current golden age of creativity, with many new inspirational and diverse programmes. This weekend, she said: “Making children feel confident, worthy and inspired through the window of imagination, and helping them learn and explore the world within the safety of their home, is one of the greatest gifts that the screen industries can offer society.” Benjamin, a Liberal Democrat peer, also called on the new government to intervene and added: “Good quality television is under threat and children are ever more exposed to a ‘wild west’ of online adult content, which subtracts rather than adds to their overall happiness.

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