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Cash Money Pushes Into Latin Market With Signing of Four Puerto Rican Artists
Cash Money signed four Puerto Rican artists in a Latin music expansion for the label that has minted stars including Drake, Lil Wayne and Nicki Minaj.
Cash Money Records, the storied label known for launching the careers of rap superstars like Lil Wayne, Drake and Nicki Minaj, is making a push into the Latin music market by signing four promising Puerto Rican artists: Jeyyff, Midnvght, DimeWest and El Blxnco, the company tells Billboard Español. The signings of the four artists — part of a joint venture with Puerto Rican record label Virolgue — represents Cash Money’s strategy to reach new audiences and “create groundbreaking music that transcends boundaries and fosters unity in diversity,” according to a press release. From singles to diverse music projects, including a special appearance at the Puerto Rican Day Parade in New York, the work of all four newly-signed Cash Money artists will soon be “accessible for fans worldwide to savor and celebrate,” the press release added.
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