Get the latest gossip

Cash Cobain, Lola Young & More Artists to Watch In 2025


Lola Young, Gigi Perez, Cash Cobain and more rising artists across genres promise new music in 2025 — and are worth keeping an eye on.

Last year, the 26-year-old polymath guested on tracks with A Boogie Wit Da Hoodie (“Body”) and Don Toliver (“Attitude”); the latter sampled Snoop Dogg and Pharrell Williams’ 2003 hit “Beautiful” and became Cobain’s first Billboard Hot 100 entry. After hustling in the music industry for 15 years, the artist born Juan David Loaiza Sepúlveda inked a record deal with La Industria in 2019 and became a local sensation thanks to singles such as “Pelinegra” with Nanpa Básico and “Bulevar” with Esteban Rojas and Pirlo. Abandoning the smooth ballads and R&B style of her earlier days, Young embraced a rock sound and bolder lyrics that dealt with the chaos of life, best showcased on her song “Messy.” The track exploded on TikTok and in January cracked the Hot 100’s top 40, reaching No.

Get the Android app

Or read this on Billboard

Read more on:

Photo of lola young & more

lola young & more