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Casey Wasserman on Music, Sports & the ‘False Theory’ of Stars Who Can Do Both


Casey Wasserman, sports and music executive, on the 2028 Olympics, the 'false theory' of athletes wanting to make music and more in a new interview.

Sitting in the Wasserman offices in a black hoodie, with framed artwork of the U.S. flag behind him, the 49-year-old sports and music executive checks his phone: just under 1,650 days until the LA28 campaign he is leading comes to fruition. Almost a decade ago, Los Angeles Mayor Eric Garcetti called Wasserman asking for suggestions of who could spearhead the bid to bring the U.S. Olympic and Paralympic games to the Southern California metropolis. We believe in the value of it and the power of it, to buy a business that had some of the best music agents in the world — I’m biased — and bring them together and invigorate them with culture and support and leadership and perspective and breath, which we’ve done since we owned it.

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