Get the latest gossip
Casablanca’s ElGrandeToto: A Force to Be Reckoned With
ElGrandeToto: Billboard Arabia cover story.
In early 2020, Toto launched “Hors Serie,” a track that brought together Don Bigg, a star of Morocco’s old-school rap scene, and emerging rappers like Khtek. The artwork shows Toto’s face painted in the colors of chameleons – a metaphor for his ability to integrate and thrive in any space or circumstance, especially as his sound was increasingly overlapping with the local culture and expanding on the regional and global scales. The track became one of the biggest hip-hop releases in the Maghrebi region (comprising western and central North Africa, including Algeria, Libya, Mauritania, Morocco and Tunisia) and amassed millions of views.
Or read this on Billboard
