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Carrie Underwood, Nelly & More Inauguration Performers Get Modest Sales Bumps, No Major Streaming Gains

Carrie Underwood, Nelly and more performers at this year's presidential inauguration see modest sales bump and static streaming numbers.

Now, the song has taken on new life, as Hozier fans – who have multiplied in number over the past decade, especially following the release of his Hot 100-topping “Too Sweet” last year – have rediscovered the yearning cover, making it go viral all across social media, and on YouTube where the 10-year-old performance clip currently rates as one of the channel’s top 50 videos. Beabadoobee has spent the past half-decade successfully braiding traditional indie-pop album releases and promotion with viral moments, as songs like her Powfu collaboration “Death Bed (Coffee for Your Head)” and her own “The Perfect Pair” have earned hundreds of millions of streams after blowing up with the TikTok set. The Canadian lo-fi indie singer-songwriter (and bassist for underground favorites Eric’s Trip) had never made significant impact on the Billboard charts during her now three-decade recording career, releasing a consistent stream of well-received albums but never really even threatening a crossover moment.

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