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Cardi B, Sha’Carri Richardson Team Up to Promote NBC’s Paris Olympics
Cardi B, Sha'Carri Richardson Team Up to Promote NBC's Paris Olympics
“With the Paris Olympics quickly approaching, we are continuing our push to create combustible moments that will break through the clutter and resonate across multiple audiences,” said Jenny Storms, NBCU’s chief marketing officer of entertainment and sports, in a statement. The promo is part of a larger marketing effort by Comcast and NBC, which have committed to pay $7.75 billion for U.S. broadcast rights for the Olympics between 2021 and 2032. Richardson won a gold medal lasts summer in the 100-meter run at the World Athletics Championships in Budapest, earning the title “World’s Fastest Woman.” She is expected to compete at the U.S. Olympic Team Trials in June with the goal of qualifying for the Paris Olympics, where she will be expected to contend for gold in multiple events this summer.
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