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Cannes Skimps on Movie Marketing Stunts: Hollywood Wonders Where the Hype Went?
Cannes was known for movie marketing stunts like Jerry Seinfeld zip-lining in a bee suit, but this year you can barely find a poster.
The Boulevard de la Croisette is usually drenched in pricey activations around summer blockbusters, prestige indies and everything in between — many playing outside the festival’s competition and using the foot traffic of stars, industry insiders, fans and journalists to make an impression. Others Variety spoke with suggested that marketing dollars are being funneled into more democratized audience platforms like TikTok (that app landed Cruise in person for a fireside chat in Cannes on Tuesday). A film sales agent sees the slim pickings as a missed opportunity, noting that the Monte Carlo Grand Prix is held a stone’s throw from the festival.
Or read this on Variety