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Cannes Lions: Marketing Mavens Talk AI, Industry Headwinds, the Allure of ‘Cultural Moments’ and America’s Armpits
From MrBallen to global CMOs, top leaders tackle AI and other hot topics on a special 'Strictly Business' episode from Variety's Cannes Lions studio.
Spagnoletto was among more than a dozen top executives who took on burning subjects for the global marketing and advertising sector in interviews recorded during the annual Cannes Lions Festival, held June 17-21. Shafer, who is Variety ‘s London news editor, was impressed by the range of responsibilities — from creating memorable taglines to analyzing reams of data — that the discipline requires in the digital age. Diana Haussling(Colgate-Palmolive CMO for North America): “For us, it’s really about understanding how consumers tick, leveraging that insight and remaining relevant to them and making sure our products deliver on their promise.
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