Get the latest gossip

Cannes Lions Festival Expands Awards Categories and Programming

Now in its 71st year, the Cannes Lions Festival celebrates creativity in brand communication.

But in contrast to its counterpart event’s tunnel-vision focus on artistry, the Lions are poised at the intersection of art and commerce, making their awards particularly prized because winners are celebrated for crafting marketing that delivers sales — as well as being cool. The Lions event attracts 10,000-15,000 attendees each year, with awards conferred by blue-ribbon juries of advertising executives who sift through thousands of entries in a multitude of industries. Charting such precipitous shifts are not just within the wheelhouse, but the raison d’etre of the Cannes Lions festival: applauding the style of creative campaigns that are uniquely effective, and examining the substance underneath the ones that aren’t.

Get the Android app