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Can’t Stand the Heat? Promoter to Offer Refunds If Temps Hit 90° at Iowa Festival
Hinterland promoter Sam Summers explains his festival's heat-related refund policy, which he hopes will spark a conversation about global warming.
Summers is also launching a first-of-its-kind weather-refund policy, which he hopes will start a larger conversation about global warming and its impact on the outdoor concert industry. Promoters have long been loathe to offer fans weather-related refunds, giving rise to the phrase “rain or shine” and the policy that once a consumer bought a ticket, they were committed to attending a performance no matter what happened with the weather. The policy was created to protect promoters, many of whom pay an artist in advance, and can’t afford to cover a last-minute flurry of refund requests from fans.
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