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Can you spot the AI impostor? The swift rise of AI celebrity endorsements


AI-generated images of celebrities endorsing political candidates are on the rise. Here's how to spot them.

The rise of AI celebrity endorsements05:36 Two months before Election Day, a photo of singer Elton John in a pink coat with the letters "MAGA" on it surfaced on social media, suggesting the global superstar had endorsed former President Donald Trump. It's the latest in a series of images and videos created using artificial intelligence that aim to dupe viewers into thinking their favorite celebrities have endorsed political candidates. Sam Gregory, executive director of Witness.org, a global nonprofit that uses video and technology to protect human rights, told CBS News, "Most of the information that will mislead us around the elections is likely to be powerful leaders telling lies or misrepresenting the truth in public."

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