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Can you dye dark hair a bright colour without bleach?

Got a beauty dilemma? Our expert is here to offer advice. This week, Toni wants some tips on dyeing

“Colour, technically, has really improved, so adding golden tones to dark hair is no longer an abrasive process,” says celebrity colourist Josh Wood. But these are great ways of playing with colour before going all-in on the bleach. Josh has a range of hair glosses, which are semi-permanent conditioning colour treatments you can use in the shower.

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