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Can Touring Truly Go Green? Five Takeways from SXSW London

Coldplay, The 1975, Billie Eilish and Massive Attack were praised as pioneers in sustainable live events during SXSW London this week.

SXSW London organizers tapped the Bellwethers Group, which is focused on building a green economy, as its the official sustainability partner and the company hosted several days of panels at the Nature and Cimate House. Two years ago, Penske Media (the owner of Billboard) took a majority interest in the company which now presents conferences in Austin; Sydney, Australia; and now in the formerly industry district of Shoreditch in East London. Despite the massive energy required to transport and stage a major concert tour, panelists agreed that the greatest climate impact of the live music business comes from fans themselves traveling to shows.

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