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Can Don Lemon, Megyn Kelly and Tucker Carlson Really Steal Viewers From TV News?

Don Lemon, Tucker Carlson and Megyn Kelly are among the former TV-news personalities trying to steal TV-news viewers by going digitla

Tucker Carlson, the former Fox News opinion host, is using X for similar goals.The platform also enlisted Tulsi Gabbard, the former Hawaii congresswoman, and sportscaster Jim Rome to launch programming. Pat McAfee, the ex-Indianapolis Colts player, has gained new traction at ESPN, of all places, via a rowdy YouTube show he licenses to the sports media giant to the tune of $17 million per year. “This is a really strong piece of evidence of how the business model of television and broadcasting has evolved quickly into an overwhelming flood of niches,” says Tim Hanlon, CEO of The Vertere Group, a media and marketing consultancy.

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