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Camilla Cabello Releases New Single ‘I Luv It’ Featuring Playboi Carti


Camila Cabello has released her single and video for 'I Luv It' featuring Playboi Carti.

Camila Cabello has officially entered her new era with the release of the single “I Luv It” featuring Playboi Carti along with an accompanying music video. The track, executive produced by El Guincho (Rosalia, Bjork) and co-produced by Jasper Harris (Baby Keem, Jack Harlow), features a prominent sample mined from Gucci Mane’s 2009 single “Lemonade,” and signals that her upcoming project could veer into PC Music territory. The video for “I Luv It,” directed by Nicolás Méndez, is a surrealist assembly of vignettes, with Cabello drinking what looks like beer from a gas nozzle, clinging to a tall palm tree as a fireman cuts it down, and sitting in a hospital waiting room with an arrow stuck in her chest.

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