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California Gov. Gavin Newsom Signs AI Bills That Give Performers Greater Protections & Control Over Their Likenesses, Limit Use Of Election Deepfakes — Update
The new laws give performers greater protection over their likenesses.
1836 expands the scope of the state’s postmortem right of publicity, including the use of digital replicas, meaning that an estate’s permission would be needed to use such technology to recreate the voice and likeness of a deceased person. There are exceptions for news, public affairs and sports broadcasts, as well as for other uses like satire, comment, criticism and parody, and for certain documentary, biographical or historical projects. The Motion Picture Association, which initially expressed opposition to the new laws, ultimately took a neutral stance.
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