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Cake Completes Deal To Buy Assets Of Rival Jetpack; Dominic Gardiner To Lead Expanded Cake Distribution Unit
'Total Drama Island' distributor Cake has completed the acquisition of assets from rival Jetpack Distribution.
EXCLUSIVE: Cake has completed the acquisition of assets from rival Jetpack Distribution in a move that doubles the size of its library and reduces the kids TV sales field by one. Gardiner, the former Disney exec and Jetpack founder and CEO, will become Cake’s Managing Director of Distribution, leading the sales, marketing and acquisitions team at the London-based company. He said larger volume deals were coming back into vogue over individual show licensing, but added that both Cake and Jetpack had developed reputations as “somewhat boutique” distributors and that they would work to retain the title.
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