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Cage the Elephant’s Brad Shultz Starts Parallel Vision Label With Daniel Oakley, Darren Potuck in Joint Venture With Big Loud Rock


Cage the Elephant's Brad Shultz started a record label with Daniel Oakley and Darren Potuck and partnered with Big Loud Rock to sign its first artist.

Industry executives Daniel Oakley, Darren Potuck and Cage the Elephant co-founder/guitarist Brad Shultz have partnered to form the new label Parallel Vision, it was revealed to Billboard on Wednesday (May 14). In July, the duo will join Silversun Pickups on a run of North American shows and is also slated to play festivals including Lollapalooza, Shaky Knees and Austin City Limits. On the label’s partnership with Big Loud Rock, Potuck added, “At Parallel Vision, we’re driven by a desire to support artists who push boundaries.

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