Get the latest gossip

CAA’s Darryl Eaton On the State of the Music Festival Market & Why Niche Genre Events Are Thriving


CAA's Darryl Eaton talks the music festival market, as Coachella hits a rough patch and niche festivals keep popping up.

From Coachella only selling 80% of its available inventory, to Lovers & Friends getting canceled over severe weather and the steady growth of genre-specific or niche festivals like Chicago’s Sueños, the market is moving and fans’ tastes are shifting, with promoters, agents, managers and artists all looking to find the right formula to build out the best ecosystem. We’re in a state where it is hard to create a new Bonnaroo, Coachella, Lollapalooza — a big, established [festival] — and those legacy brands are great and dominant. He’s got hard rock festival Sick New World, Lovers and Friends that recently launched, When We Were Young which is a retro punk vibe, Besame Mucho which is Latin-driven.

Get the Android app

Or read this on Billboard

Read more on:

Photo of darryl eaton

darryl eaton