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CAA Inks Deal With AI Company Veritone To Store Talent’s Digital Assets
CAA has announced a partnership with and AI company to store talent's digital assets
In a sign of the times, Creative Artists Agency has inked a deal with an artificial intelligence company to store clients’ digital assets. It comes on the heels of last year’s lengthy dual strikes, which helped achieve sweeping AI protections in the latest studio contracts for the WGA, DGA and SAG-AFTRA. By partnering with a trusted organization like Veritone, we can maintain the security of the artist’s assets, while working to ensure that AI is responsibly integrated into opportunities across the entertainment landscape.”
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