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CAA Expands Media and Entertainment Partnerships Department With 3 New Key Hires (EXCLUSIVE)
Alanna Strauss, Piper Heitzler and Campbell Torchin have joined CAA in the Media & Entertainment Partnerships department. The strategic expansion reflects the group’s continued growth under the leadership of veteran marketing executive Libby Bush.
Strauss, Heitzler and Torchin bring a wealth of experience and expertise to CAA, reinforcing the agency’s commitment to providing innovative, strategic solutions for its clients in an ever-evolving media landscape. Prior to Merlin, she managed the business development, marketing, public relations, and solutions engineering departments for global advertising technology company, Amobee, where she worked with best-in-class brands, agencies and broadcasters across North America, Europe and Southeast Asia. The Media & Entertainment Partnerships department works with premiere brands and talent including: Ariana Grande, Kerry Washington, Scout Productions, Apple TV+, NBCUniversal, Jennifer Garner, Crocs, Tinder, The Clorox Company and more.
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