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C’est Bon! The Paris Olympics Delivered Huge Ratings for NBC.
And Peacock took home a gold medal, too.
According to Nielsen ratings and NBC’s internal data released Monday, the company’s coverage of the Paris Olympics was a smashing success, attracting an average total audience of 30.6 million viewers over the course of the 17-day event. While there were certainly hiccups, the overall reaction to the streamer’s presentation of the Paris Games was positive, while the numbers were eye-poppingly good: NBCU says 23.5 billion minutes of coverage was streamed — most of it on Peacock. Remember: NBC previously made TV audiences wait until primetime to watch big events rather than giving them a choice, while streaming options in the past were either less robust or nonexistent.
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