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Byron Allen Reaches Settlement With McDonald’s In Lawsuit Claiming Racial Bias In Advertising
Byron Allen‘s Entertainment Studios and The Weather Group have reached a settlement with McDonald’s in a lawsuit over the fast food giant’s alleged lack of support for Black-owned media companies. McDonald’s defeated the complaint in 2024 in the U.S. District Court for the Central District of California, but Allen appealed. The parties announced the settlement […]
Under the settlement, McDonald’s will still buy ads from ESN, which controls a range of broadcast and streaming properties, “in a manner that aligns with its advertising strategy and commercial objectives,” a press release said. “Our company’s unique three-legged stool model relies on mutual respect, and we look forward to ESN’s contributions to the betterment of our system.” “During the course of this litigation, many of our preconceptions have been clarified, and we acknowledge McDonald’s commitment to investing in Black-owned media properties and increasing access to opportunity.
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