Get the latest gossip
Byron Allen Reaches Settlement in $10 Billion Lawsuit Against McDonald’s Over TV Advertising
Byron Allen has reached a settlement in the $10 billion lawsuit he filed against McDonald's alleging discrimination in its TV ad buying practices.
The deal averts a trial that had been scheduled to begin in federal court in Los Angeles next month. “Our company’s unique three-legged stool model relies on mutual respect, and we look forward to ESN’s contributions to the betterment of our system.” “During the course of this litigation, many of our preconceptions have been clarified, and we acknowledge McDonald’s commitment to investing in Black-owned media properties and increasing access to opportunity.
Or read this on Variety
