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Buzzy Norwegian Competition Format ‘The Box’ Opened In Europe Ahead Of Launch


TV2's 'The Box', a buzzy Norwegian entertainment show that launched at MIPCOM, is rolling out in the Netherlands and Denmark ahead of its launch.

“We greatly appreciate the international interest in The Box,” said Aleksander Herresthal, creator and producer at Seefood TV, which is known for Norwegian show Kompani Lauritzen among others. “Discussions are ongoing with more than 20 territories considering the format, and we’ve already finalized deals in five additional countries, which will be announced at a later stage, as they are not yet official.” “We are incredibly proud to have the opportunity to bring such a large and spectacular reality concept to life, especially one based on a paper format we’ve developed ourselves,” said Herresthal.

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