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Burberry ditches avant garde for accessible fashion after investors check out


London fashion week’s biggest name hints at change of direction after struggling to win over high-end shoppers

Sometimes fashion shows are about what to wear to parties, and sometimes they are about money, national prestige, boardroom power struggles and the future of what was until recently one of Britain’s most valuable public companies. Photograph: Hollie Adams/ReutersThe arrival of Schulman, who boosted the profits and profile of American brand Coach with affordable handbags, pointed to a change of direction at Burberry, which has struggled to win over high-end luxury shoppers. Photograph: Hollie Adams/ReutersVictoria Starmer’s wardrobe has been in the spotlight for the wrong reasons during London fashion week, with a row about whether the prime minister may have broken parliamentary rules over clothes bought for her by Labour donor Lord Alli.

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