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Bungalow Media Chief Robert Friedman on True Crime Programming, Media Consolidation and His New Show About Hawaiian Tropic Founder Ron Rice


Bungalow Media chief Robert Friedman discusses his new show on Hawaiian Tropic Founder Ron Rice and the challenges of true crime programming.

Robert Friedman has been in the media space for decades, helping lead established companies like New Line and MTV, back when movies and television were the only game in town. In 2013, Friedman left Radical Media, the company behind “Under African Skies” and the “Mad Men” pilot that was a pioneer in the branded content space, and decided to strike out on his own. Studios and streamers are spending less money as the ad market struggles to recover — plus a wave of mergers has left companies like Bungalow with fewer buyers for the content they produce.

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