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Bumble Removing Controversial Celibacy Ads Following Online Backlash: What To Know

Women have criticized the Bumble ads that discourage celibacy, and even actress Julia Fox joined in, saying she’s been celibate for 2.5 years and has never been better.

Some social media users feel like Bumble’s new anti-celibacy campaign is “counterintuitive to its origin story,” which was a dating app “where women set the tone,” and can find romantic relationships or new platonic friends. However, as a part of Bumble’s rebrand, the company launched the “Opening Moves” feature in April, which lets women put questions on their dating profiles, allowing men to send the first message after a match. Whitney Wolfe Herd—Bumble’s co-founder and former CEO — told The New York Times the new feature was introduced after receiving feedback from women who felt like sending the first message was a burden.

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