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Bulova Documentary Puts a Spotlight on Brand’s Backing of Veterans, Women’s Rights and Other Social Initiatives
As Bulova marks its 150th anniversary, managing director Michael Benavente spoke about Michael Culyba's documentary about the New York watch brand.
As New York watch company Bulova celebrates its 150th anniversary, managing director Michael Benavente can point to many milestones and achievements the brand can be proud of, but there is one that stands out. Speaking following Variety and Golden Globes ’ screening of Michael Culyba’s documentary “America Telling Time: 150 Years of Bulova” presented by Bulova, Benavente told an audience on Sunday at the Cannes Film Festival that the sequence that made the most emotional impact on him and other audience members he’d chatted with was the one featuring the work done with the Veterans Watchmaker Initiative, which the company supports. “I wasn’t necessarily aware of their advertising campaign for the Equal Rights Amendment, and that ad is so brave and bold of a company at that time to really take a social and political stand.
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