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Budweiser Brings Clydesdales Back to Super Bowl for New National Ad
Budweiser is bringing its famous Clydesdale horses back to the Super Bowl for an inspirational commercial
As the famous Band song “The Weight” plays in the background, the horses nudge their owner to lend a hand by delivering beer to a nearby by – the old-fashioned way, with a carriage drawn by the steeds. The message that “we deliver more than just beer” is something the brewing giant wanted to share “with all of America,” says Kristina Punwani, the executive who heads up marketing for Budweiser in the U.S., during an interview. In 2023, the horses appeared briefly in a spot that ran in a handful of markets during local ad time sold by individual TV stations, part of a bid to focus on areas where Anheuser-Busch InBev felt it could reach a larger proportion of young consumers.
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